The inspiration for this branding design originated from the name itself, Resenha, the Portuguese word meaning talking to people like you.
As a Brazilian inspired streetwear clothing line, we wanted the Resenha Sportswear brand to speak boldly to its consumers. That is why we chose vivid, eye-catching colors to represent energy and vitality.
In keeping with the true meaning of Resenha, we used the parrot to symbolize the way this brand speaks to people. When you wear Resenha sportswear, it says something powerful about you!
